Adirondack Hamlets to Huts is soliciting proposals for the creation and implementation of a marketing plan that will outline the Adirondack Park-wide advertising and marketing efforts needed to successfully promote the hamlet-to-hut initiative. The amount of funding available for the creation of the Marketing Plan is $7,500 plus a required 25% match of $2,500.00 in donated time and/or services. Additional funding is available for implementation of the marketing plan. A final budget for implementation will be determined once the plan has been completed. You can download the Request for Proposal below.
Questions Received to date include the following:
1. Is the $7,500 in funds available that's referenced, along with the 25% in-kind donation, for creating the marketing plan only, with additional funding available for implementation of marketing plan components? Yes, $7500 and in-kind donation is for the plan only.
2. If yes to the above question, is there a threshold on funding potentially available for implementation of services? At the moment we have $37,000 for implementation of the plan. We see that as getting us started and needing to raise more funds as we move forward.
3. Is there an expectation that proposed costs for implementation of both existing and additional marketing and promotion activities be included in the response to the RFP, or should the response only include the cost of creating the marketing plan? As much detail as can be provided regarding the cost of implementation would be extremely helpful. We will make the final decisions regarding how various components of the plan will be prioritized for implementation.